Parallax Hard Seltzer is a bold and modern alcoholic beverage brand designed for millennials and Gen Z consumers looking for a drink that stands out. Unlike many competitors that use bright block colors, Parallax takes inspiration from the night sky, creating a sleek and sophisticated visual identity.

Each can features an animal superimposed on its corresponding constellation, set against a deep black background. Vibrant accent colors differentiate flavors while maintaining a cohesive collection. The matte finish enhances the premium feel and reinforces the cosmic theme, as space itself is not reflective. Designed with consistency and scalability in mind, the series functions as a unified brand rather than standalone designs.